The Performance Factory

This Privacy Policy is provided to better protect your privacy. The Privacy Policy explains our online information practices and the choices you can make about the way your information is collected and used. This notice is available on our home page and where personal information may be requested.

By visiting Jeroen De Flander’s website, viewing our content, attending or viewing our events or programs, and/or using any of our services, you acknowledge that you accept the practices and policies outlined in this Privacy Policy.

We are committed to protecting your privacy and to developing technology that gives you the most powerful and secure online experience.

This Privacy Policy covers personal information, anonymous data collection and aggregate reporting. Personal information is any information associated with your name or personal identity.

What does this Privacy Policy cover?

This Privacy Policy is part of Jeroen De Flander’s Terms of Service (together with the copyright agreement) and covers the treatment of user information, including personal information obtained by this website, including when you access or log in to our website, and/or register for content, webinars, or platforms provided by Jeroen De Flander like the online course by The Institute for Strategy Execution.

This Privacy Policy does not apply to the practices of companies that Jeroen De Flander does not own or control, or to individuals whom Jeroen De Flander’s company does not employ or manage, including any third parties to which we may disclose user information.

What types of user information does Jeroen De Flander’s website collect?

During either a login / registration or checkout process, the types of personal information you provide to this website may include, but are not limited to, name, address, telephone number/s, fax number, email address, date of birth, username and password, billing information, transaction, and credit card information, professional title, and company name.

When you browse Jeroen De Flander’s website, you do so anonymously. We may log your IP address.

Use of cookies

This website may use a standard technology called a “cookie” to collect information about how you use Jeroen De Flander’s website such as referring/exit pages, platform type, number of clicks, landing pages.

We only use this data in aggregate form as a statistical measure and not in a manner that would identify you personally. We will not link your IP address to any personal information unless you have logged in to De Flander’s website.

Which cookies do we use? An overview is available when you click on the cookie settings link: Cookie settings


Personal information

Sometimes we request personal information to obtain specific products or services (such as registering for Jeroen De Flander’s online course or to download the Strategy Execution Canvas). If you decide not to share the personal information requested, you can still use our website, but you will be unable to access certain website sections or services.

When you register with this strategy execution website or provide information to us in any other manner, you agree to provide only accurate, current, true, and complete information.

How do we use your personal information?

We may use your personal information or information concerning you or your computer or device for the following purposes:

  • To deliver services you request or purchase
  • To make the site easier for you to use by not making you enter your personal information more than once
  • To alert you of product upgrades and new products, special offers, updated information and other new services provided by Jeroen De Flander or affiliated companies.
  • To help us create and publish personalized content
  • To request assistance or fill out support requests
  • To provide feedback in an online survey
  • To participate in promotional offers

We use Google Analytics to collect and review personal data and to connect with Google Analytics Advertising Features. This allows us to better inform and target relevant groups.

Currently we have implemented:

  • DoubleClick Platform integrations
  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • Google Analytics Demographics and Interest Reporting

Google Analytics offers you the ability to opt out of the data collection here. It is also possible to stop this data collection and information sending in your browser’s settings.

Email communications

Jeroen De Flander may contact you by email if you access our content, services or register for events or webinars provided Jeroen De Flander or affiliated companies.

By visiting or using this website content, products or services, or registering for or attending Jeroen De Flander’s events or webinars, you specifically consent to the receipt of these email communications.

If you do not want to receive emails from us, please notify us by email and include sufficient information for us to identify your account, including your name, email address and the details of your request. If you unsubscribe, Jeroen De Flander may still contact you via email for administrative purposes or concerning any products, services or events for which you have registered or are using.

How we share your personal information

We never sell or rent your personal information. Jeroen De Flander may disclose your personal information if required to do so by law or regulation, or in good faith to (a) enforce or apply our Terms of Service and other agreements, (b) protect the rights, property, or safety of our companies, our employees, our users or others (this includes, without limitation, exchanging information with other companies and organizations for fraud monitoring, detection, and prevention), or (d) where your communication suggests possible harm to others.

Jeroen De Flander may transfer information about users if acquired by or merged with another company. Jeroen De Flander is not responsible for notifying the user of such changes.

Jeroen De Flander will not share your information with third parties without your permission, other than what is mentioned in this Privacy Policy. It will only be used for the purposes stated above. We use personal information to reply to inquiries, handle complaints, provide operational notices, keep records up-to-date to notify you via periodic emails of technical service issues, specials, or other related product/service information. Your information may be shared with agents or contractors of Jeroen De Flander’s company for the purpose of performing services for us.

Personal data via social networking sites and other third-party websites

If you decide to use a third-party website or service connected with this website, such as social networks like Facebook, Google+, LinkedIn, Twitter or any other third-party website, we may receive information, including personal data, from such third-party websites, including, but not limited to name, user name, photo, likes and interest or any other personal data that is legally available on third-party websites.

Your decision to use, or share your personal data with a third-party website is voluntary. Jeroen De Flander is not responsible for compliance with any third-party website policy.


This website may contain links to other sites. Jeroen De Flander is not responsible for the content or privacy of such other sites. We encourage our users to be aware when they leave this website and to read the privacy statements of any other site that collects personal information.

Internet commerce

The online registration at Jeroen De Flander’s website is designed to give you options concerning your privacy details like your name, address, email and any other information you provide us. We are committed to data security with respect to information collected on our site.

Access to your personal information

We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time by logging into your account.

To protect your privacy and security, we will also take reasonable steps to verify your identity, such as password and username, before granting access to your data.

Security of your personal information

Jeroen De Flander’s website strictly protects the security of your personal information. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

Your personal information is never shared outside the company without your permission, except as stated herein. Inside the company, data is stored in password-controlled servers with limited access.

You also have a significant role in protecting your information. No one can see or edit your personal information without knowing your username and password, so do not share these with others.

We use solid technology when collecting or transferring sensitive data such as credit card and personal information. Credit card numbers are only used for processing payment and are not used for other purposes. Our efforts to protect credit card fraud help protect your financial data security.

Changes to this Privacy Policy

Jeroen De Flander retains the discretion to amend or modify this Privacy Policy from time to time. Use and disclosure of information we obtain is subject to the later of: (1) the Privacy Policy in effect at the time such Information is collected or (2) any subsequent Privacy Policy of which you have notice. If Jeroen De Flander makes material changes to the way we collect, use or disclose personal information, we will notify you by posting a clear and prominent announcement on Jeroen De Flander website or through a direct communication. Your continued access to or use of Jeroen De Flander’s website following notice of material changes to this Privacy Policy shall constitute consent to any amendments and/or modifications. Your use of Jeroen De Flander’s website or partner websites like the performance factory and The Institute for Strategy Execution is entirely voluntary, and you may discontinue use at any time.

Problems or complaints with our Privacy Policy

We value your comments and opinions. If you have questions, comments or a complaint about compliance with this privacy policy you may contact us. Alternatively, you can right us using the company address below:

Company Address

Jeroen De Flander

Louizalaan 149/24

1050 Brussels

Effective date of this privacy policy

This Privacy Policy is effective as of 15 January 2015.


Copyright Jeroen De Flander