Join this two-day AI & Strategy Masterclass, led by Prof. Jeroen De Flander, Academic Director of AI Strategy at TIAS Business School and author of the international bestsellers Strategy Execution Heroes and Strategy Shortcut.
2-day Masterclass
In this masterclass, you will gain a sharp and practical understanding of how AI can support better analysis, faster decision-making, and more effective strategy execution. The programme covers the entire strategic cycle: from market and data insights to business model choices and concrete strategic priorities. This is not a technical training, but a strategy-focused masterclass, with AI used as a strategic lever.
Who should attend
For anyone who wants to understand how AI is reshaping strategy—not only in analysis, but also in decision-making and execution—and who wants to apply these insights directly in practice.
about the instructor
Jeroen De Flander is an international expert in AI Strategy and Strategy Execution and a highly regarded keynote speaker. He helps executives understand how AI reshapes strategic decision-making and execution. He is a professor at TIAS School for Business and Society, where he serves as Academic Director of the AI Strategy Program. Read more on www.jeroen-de-flander.com.
Why this programme
✓ Focus on the full strategic cycle, from insight to execution
✓ Use AI as a strategic instrument, not a technical topic
✓ Combine strategic frameworks with practical AI applications
✓ Translate AI insights into clear strategic priorities and next steps
Module 1: AI & Strategic Thinking
▪ What strategy really is: a practical approach
▪ Why AI does not replace the strategy process but strengthens its core building blocks.
▪ How to use AI in your strategy process the right way
Module 2: Identify AI Opportunities
▪ Learn to use the 4G framework to spot opportunities.
▪ Build an AI opportunity portfolio using the Augment–Automate–Aspire logic.
▪ Distinguish strategic AI use cases from isolated pilots.
Module 3: Test AI Ideas Against Reality
▪ Learn to use DAO logic to test AI ideas
▪ Work backwards from key strategic decisions to required data and AI capabilities.
▪ Learn how techique and strategy come together using a case
Module 4: Discover Agentic AI (Agents)
▪ Discover what AI agents are and how they differ from traditional AI tools.
▪ Learn when to use agents and when to avoid them.
▪ Explore examples of agent-based setups in strategy, operations, and innovation.
Module 5: The Augmented Strategist: Using AI in Strategic Work
▪ Use AI as a thinking partner for strategic analysis, option generation, and sense-making.
▪ Apply concrete prompting patterns for strategy tasks
▪ Integrate AI support into recurring strategy activities
Module 6: Scaling AI Across the Organisation
▪ Understand why most AI initiatives stall at pilot stage.
▪ Identify the organisational, data, and decision dependencies that determine scale.
▪ Decide where AI needs coordination across units, platforms, or partners to create impact.
Module 7 – Learning from Others
▪ Analyse concrete cases of how organisations use AI in strategy and decision-making.
▪ Compare different approaches to AI-supported strategy work (what works, what fails).
▪ Extract design principles relevant for your own strategic context.
Module 8 – Governance, Risk & Responsibility
▪ Apply the 4C model to strategic AI use.
▪ Define executive decision rights and accountability for AI-supported decisions.
▪ Address governance questions raised by agents, automation, and AI-driven recommendations.
Registration & Contact
2-Day Master Class – In Collaboration with KBC
Dates: March 2–3, 2026
Location: Brussels
For registration or more information, please contact:
📧 office@the-performance-factory.com
Download brochure here:
📧 AI & Strategy Masterclass
Pricing:
-
Early Bird: €1,650 + VAT (if applicable) – available until February 1, 2026
-
Regular: €2,200 + VAT (if applicable) – available after February 1, 2026
