Research shows that most companies lose between 40% to 60% of their strategic potential. Take a look at some frightening statistics, if you dare:
- Only 5% of employees understand the strategy
- Only 25% of managers have incentives linked to the strategy
- 60% of organisations do not link budgets to strategy
- 85% of executive teams spend less than 1 hour per month discussing strategy
- Only about 10% of companies achieve all of what they set out to achieve.
… Do you need any more statistics to know why CEO’s are putting Strategy Execution on the top of their agenda?
The good news
The potential of good Strategy Execution is still huge!
True, some industries are more advanced than others, but, in general, it’s still relatively easy to out-perform your competitors in the execution phase. And the gains – 40% to 60% (depending on the research study) – can be enormous.
Two companies with equally good strategies begin to execute − the company who loses the least strategy potential during execution wins! It’s really that simple.
Strategy rarely fails in the conception. When strategy fails, it’s in the execution!
